To make first time gun buyers think twice, we did the unthinkable. We opened a gun shop in the middle of New York City.
14 Cannes Lions. (7 Gold, 7 Silver.)

The hidden camera footage. Over 15 million total views.

A digital platform which empowers the living to cast a vote on behalf of fallen gun victims

Bronze Lion

"Ed" Directed by Adam Goldstein
Silver Lion

The case study for "Ed".